As it seeks to increase its share of the Northern California milk market, Foster Farms Dairy is reinvigorating a brand familiar to generations of Sacramento-area residents: Crystal Creamery.
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Crystal Creamery milk fills shelves at a Nugget Market in West Sacramento. Shoppers were upbeat about seeing the logo again, recalling it from time spent with Grandma. A marketing plan also ties the brand to Valley high-school sports.
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Frank Otis, CEO of Crystal Creamery, took over at Foster Farms Dairy and began a changeover to a brand identity that left Valley shelves after a 2007 sale.
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CEO Frank Otis talks to an employee at Crystal Creamery's processing plant in Modesto. Foster Farms, known for its chicken, has changed its dairy division to the former Sacramento-based brand.
